Free resource
The Digital Marketing Kit.
14 ready-to-use spreadsheets to plan, run and track your marketing month by month. The same structure we use with our clients, now free for your business.
Free kit
Your marketing, organised.
Strategy, monthly plan, content calendar and paid media budget, all in one file you can start using today.
We built these spreadsheets for our own consulting projects and use them with clients across Europe. We cleaned them up, added examples and decided to share them, because good marketing should not depend on a big budget.
- Your strategy on one page: goals, audiences, messages, channels and KPIs
- A monthly action plan, content calendar and paid media budget
- A campaign brief, access checklist and tool stack
- Examples and dropdowns in every sheet
What is included
14 sheets in one file
Plan
At the start of a project, and every quarter.
- Marketing Strategy
- Campaign Brief
- Audience Insights
- Project Timeline, for one-off projects
Run
Every month, with a quick weekly check.
- Action Plan
- Content Calendar
- Paid Media Budget
- Design Requests
- Keywords and Hashtags
Organise
When people, tools or accounts change.
- Access Checklist
- Project Team
- Tools
Plus a Start Here guide that walks you through the kit in five steps.
How to use it
A simple monthly rhythm
Good marketing is less about doing more and more about doing the right things consistently. The kit follows the same cycle we run with our clients.
Set the direction
Fill in the Marketing Strategy once and review it every quarter. It becomes the compass for every post and every campaign.
Plan the month
At the start of each month, set the priorities in the Action Plan and map posts, design requests and ad budgets.
Review and adjust
At the end of the month, look at the results, update Audience Insights and carry over what is still open.
Who made it
Built from real projects
Agência Lira is a digital marketing and communications consultancy based in Berlin. This kit comes from the spreadsheets we use every day to organise channels, plan campaigns and report results for our clients.
Free download
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FAQ
Good to know
Is it really free?
Yes. You only need to confirm your email address. No payment details, no trial.
Which software do I need?
The kit is an Excel file (.xlsx). It opens in Microsoft Excel and in Google Sheets: just upload it to your Google Drive and open it with Sheets.
Can I use it with my own clients?
Of course. Use it for your own business or for your clients' projects. We only ask you not to resell it or share the file publicly. If someone likes it, send them to this page.
What happens after I sign up?
You get a short email to confirm your address. Once you confirm, you go straight to the download page. After that, you will hear from us now and then with marketing tips and news. You can unsubscribe with one click at any time.