Success Story
ElaRide — Branding + Website
Mobility app for female drivers · Berlin
Brand redesign and creation of ElaRide’s first digital presence — a mobility platform focused on female drivers — for the German market.
- Branding (pre-launch phase)
- Strategic brand positioning
- Brand redesign and materials: visual identity, business card and flyers
- Custom premium website with SEO
- Custom graphic design
- Scalable, UX-focused structure
- German market / Berlin
Graphic Design & Brand Materials
An identity that spans screen and paper
Building on the brand redesign, we created a bilingual visual system (DE & EN) that stays consistent across every touchpoint — from the logo to the printed materials that introduce ElaRide to the Berlin market.
Logo · Redesign
Logo redesign
Our mission was to update the identity for the brand’s new name: from ElaDrive to ElaRide. We refined the symbol into a gradient arc that suggests warmth and movement, paired with a legible, accessible wordmark. We also created the tagline that didn’t exist before — “Herz am Steuer, Vertrauen im Gepäck” — reinforcing the positioning of safety and trust.
Business Card
Front and back, 85 × 55 mm
The front brings together a QR code, contact details and the bilingual tagline; the back centers the brand on deep green for maximum presence. A print system that translates the digital identity onto paper.
Year: 2026